不同(tong)的(de)(de)企(qi)业(ye)(ye),年会(hui)(hui)的(de)(de)主题和目的(de)(de)也(ye)有所区别(bie)。比如生产(chan)销售型(xing)企(qi)业(ye)(ye)会(hui)(hui)在(zai)年会(hui)(hui)上将各地经销商团队聚(ju)集到一起(qi),根据销售目标实(shi)现(xian)情况进(jin)行表彰鼓励(li),同(tong)时给其它销售团队激励(li)。
而服务型(xing)企业(ye)(ye)(ye)则(ze)多以娱乐性质(zhi)的(de)(de)年会,让(rang)企业(ye)(ye)(ye)团队在年终的(de)(de)时候(hou)得到(dao)最(zui)大限度的(de)(de)放(fang)松(song)。虽然(ran)目的(de)(de)有所区别,但有一点是明(ming)确的(de)(de),即表彰总结全年的(de)(de)工作(zuo),并对未来新(xin)(xin)的(de)(de)一年提(ti)出新(xin)(xin)目标新(xin)(xin)展望,同时提(ti)高企业(ye)(ye)(ye)凝聚力。
在确定了参与主体之(zhi)后,就(jiu)可以选择年(nian)会的性质。以娱乐(le)(le)休闲?旅游(you)玩乐(le)(le)?企业拓展?活(huo)动抽奖?不同的年(nian)会性质最终会影响到年(nian)会的筹备团队(dui)及所需(xu)要(yao)的资金(jin)。
初步(bu)确(que)定年会(hui)性质后,根据场(chang)地(di)、交(jiao)通、奖品等情况,可提交(jiao)出(chu)一份初步(bu)的年会(hui)预(yu)(yu)(yu)算(suan)。当然,也有的企(qi)业会(hui)在(zai)年会(hui)筹备(bei)开始就确(que)定预(yu)(yu)(yu)算(suan),所有工作都在(zai)预(yu)(yu)(yu)算(suan)之内(nei)进(jin)行。
策划(hua)执行方案的内(nei)容(rong)多种(zhong)多样,这里举个例子:
1)、项目总(zong)统筹,流程把控,责任人(ren)XXX。
2)、活动场地及酒店联络(luo),责任人XXX。
3)、年会物料筹(chou)备,年会节目安排(pai),责任人(ren)XXX。
4)、活动演出(chu)团队联(lian)络,演出(chu)节目内容安排,责任人(ren)XXX。
5)、聚(ju)餐场地(di)联络(luo),餐饮(yin)内容安排,责任人(ren)XXX。
6)、拓(tuo)展(zhan)(zhan)公(gong)司(si)联络,拓(tuo)展(zhan)(zhan)场地(di)安排(pai),拓(tuo)展(zhan)(zhan)项目安排(pai),责(ze)任人XXX。
年会活动策划注意事项(xiang)
1)、年会策(ce)划目的:塑(su)造企业形(xing)象、巩固客户关系、增强内(nei)部员工凝聚力等。
2)、年会时间(jian)安排:年会时间(jian)定在(zai)什么时候,具体(ti)到哪天、几点。
3)、年会人(ren)(ren)员(yuan)管理:人(ren)(ren)员(yuan)的(de)邀请,人(ren)(ren)数的(de)统计,礼仪人(ren)(ren)员(yuan),后勤(qin)人(ren)(ren)员(yuan),签(qian)到人(ren)(ren)员(yuan),物料管理人(ren)(ren)员(yuan)的(de)组织。
4)、年会地点(dian)选(xuan)择(ze):年会地点(dian)的选(xuan)择(ze),户外还是室内。
5)、年会餐饮(yin)管理:年会餐饮(yin)的(de)管理,吃什么?喝什么。
6)、年会节目策(ce)划:年会准(zhun)备哪(na)些节目,员工(gong)内部节目还是邀请(qing)专业演出团队表演,采用高科技高效率的拉动现场气氛还是传统(tong)模式。
7)、年会节目(mu)编排:年会员工内部节目(mu)的(de)编排,有(you)哪些节目(mu),是(shi)否(fou)需要专业培训(xun),在(zai)哪培训(xun),员工演(yan)出服装(zhuang)租(zu)赁,化装(zhuang)师邀(yao)请(qing)等。
8)、年会亮(liang)点(dian)策(ce)划(hua):年会亮(liang)点(dian)在哪,他是(shi)否能引起全(quan)场的轰(hong)动效应,是(shi)否能给(ji)来宾带来回味无穷的感觉。
9)、年会活动流程按排(pai):领导上场时间按排(pai),节目时间按排(pai),晚(wan)会整(zheng)体时间控制。
有了这(zhei)么(me)明(ming)确(que)的(de)年会策划方案(an),你们还在担心(xin)办(ban)不好一个令人难(nan)忘的(de)年会吗!!!
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