活(huo)动(dong)策(ce)(ce)划(hua)是一个具有公益(yi)性、大众性的(de)(de)(de)(de)活(huo)动(dong)，又是对安(an)排开展有重要战略含(han)义的(de)(de)(de)(de)行(xing)为，还或许投入较大的(de)(de)(de)(de)资金。活(huo)动(dong)的(de)(de)(de)(de)策(ce)(ce)划(hua)有必要要有一个较高的(de)(de)(de)(de)起起点，活(huo)动(dong)表现出来(lai)的(de)(de)(de)(de)信息要有较为广泛(fan)的(de)(de)(de)(de)社会(hui)含(han)义和跋涉含(han)义久，绝非只是约束在(zai)(zai)安(an)排自身的(de)(de)(de)(de)小圈(quan)子里。因而，在(zai)(zai)断(duan)(duan)定(ding)策(ce)(ce)划(hua)活(huo)动(dong)的(de)(de)(de)(de)宗旨(zhi)时(shi)，要先提出策(ce)(ce)划(hua)活(huo)动(dong)所要表现的(de)(de)(de)(de)较高社会(hui)价值，如慈(ci)善、救弱、扶(fu)贫(pin)、关怀(huai)别人、环(huan)保、联合等。这样的(de)(de)(de)(de)论说要与安(an)排自身所要处理(li)的(de)(de)(de)(de)核心(xin)问题有一定(ding)和内在(zai)(zai)的(de)(de)(de)(de)联络，在(zai)(zai)社会(hui)中有广泛(fan)的(de)(de)(de)(de)照(zhao)顾或认同，由此究(jiu)竟断(duan)(duan)定(ding)根本的(de)(de)(de)(de)内在(zai)(zai)。

每一(yi)个策(ce)划(hua)(hua)活动(dong)(dong)都(dou)(dou)不(bu)能缺(que)少(shao)活动(dong)(dong)的(de)(de)(de)主(zhu)题(ti)(ti)，就好像每一(yi)篇文章都(dou)(dou)不(bu)能没有(you)中心思想相同。公(gong)共关系(xi)活动(dong)(dong)在(zai)策(ce)划(hua)(hua)时，要在(zai)建立策(ce)划(hua)(hua)活动(dong)(dong)社会含义(yi)的(de)(de)(de)基础上，把(ba)活动(dong)(dong)的(de)(de)(de)主(zhu)题(ti)(ti)凸现(xian)出来(lai)，即(ji)明晰本次(ci)活动(dong)(dong)要环(huan)绕啥方面的(de)(de)(de)内容来(lai)翻(fan)开、活动(dong)(dong)要抵达的(de)(de)(de)方针是(shi)(shi)啥、活动(dong)(dong)表现(xian)的(de)(de)(de)社会价值在(zai)哪里等。主(zhu)题(ti)(ti)一(yi)旦建立，一(yi)切(qie)的(de)(de)(de)活动(dong)(dong)都(dou)(dou)要为这一(yi)主(zhu)题(ti)(ti)效能，因而主(zhu)题(ti)(ti)的(de)(de)(de)推(tui)出是(shi)(shi)非常重(zhong)要的(de)(de)(de)。。一(yi)个没有(you)主(zhu)题(ti)(ti)的(de)(de)(de)活动(dong)(dong)或主(zhu)题(ti)(ti)不(bu)明晰、定(ding)位不(bu)正确都(dou)(dou)会致使本次(ci)公(gong)共关系(xi)活动(dong)(dong)的(de)(de)(de)失利。在(zai)策(ce)划(hua)(hua)公(gong)共关系(xi)活动(dong)(dong)时，这一(yi)作业非常重(zhong)要。

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